There would be an interesting focus at GiGse this year: New Jersey. They have been playing a pioneering role in their online gambling adaptation and they have seen past the naysayers to realize the benefits for the state in the industry.
They are also not oblivious to the attention they are getting from the iGaming industry. It would definitely be their aim to stay at the forefront of online gaming innovation in the USA and it will be bolstered by GiGse happening in San Francisco from April 20-22
A huge part was played by Eric Weiss, who is the chief of technical services bureau and slot laboratory at the New Jersey Division of Gaming Enforcement (NJDGE). He has been a key part of the team that has been overseeing the launch of online gaming in New Jersey over the last 18 months. It has allowed him to monitor both development as well as overseeing the regulatory adaption that other states are working through currently as they are considering the legalizing of online gambling.
The New Jersey pioneers
They started off back in November 2013 when they allowed 6 online casinos to start operating in the state. This number has grown over the past few months to 10. One of the main reasons they have been able to ensure that they stay ahead of the other states is the fact that the NJDGE adopted a “New Jersey First” approach. This has ensured that they stay at the forefront of developments in the online gambling industry and that other states could merely follow.
The benefits that the state has gotten thus far from this has been in the region of $122.9 million in online gaming revenues. This is also not for the whole 18 months, but rather only for the year of 2014!
Segmentation of the market: the next step
Weiss points out that it is the next step in the process despite the success seen thus far. To date they have found that the millennials currently prefer bars and nightclubs over the casino floors.
The path that they foresee for adaption for the millennials is through mobile devices. Unlike a slightly older generation, they have grown up using and relying on these devices. If the gaming options are not available on there in the form of very engaging content, it would not be possible to win them over.
Weiss and the deputy directory of the NJDGE are however looking at a pro-active approach to this problem at GiGse. They will be hosting a number of interested parted to discuss what they have found works well and what doesn’t. This in turn will then help those parties in how they adapt their offerings to this segment of the gambling industry.